When AI Tells the Marketa Different Story About YourPortfolio CompaniesThan You Do or Recommends Someone Else.

AI visibility is whether your organization shows up, clearly and accurately, when someone asks an AI platform who you are, what you do, and how you compare to others in your category. Most companies have no idea what their AI visibility actually looks like. It's the foundation everything else depends on. Before AI can tell the wrong story about your company, it has to tell a story at all.

Narrative drift happens when AI platforms describe your company differently than you describe yourself, because they are synthesizing outdated, conflicting, or unverified sources. For companies in quiet periods, earnings cycles, regulatory milestones, or active transactions, this can create a perception gap that opens before anyone inside the organization sees it. The risk isn't that AI is wrong. It's that no one is monitoring whether the story AI tells matches the story you intend.

SEO visibility is about ranking for search keywords. Narrative drift is about what AI actually says about you once it finds you. A company can rank well in Google and still be mischaracterized by ChatGPT, Perplexity, or Gemini because AI platforms synthesize sources differently than search engines do. AI answers are based on how clearly your strategy, expertise, and credibility are communicated across your website and the broader web, not just keywords.

Narrative drift is a high-stakes problem wherever the cost of being misunderstood is high: life sciences companies during data-readout windows, public companies approaching earnings, firms in a transaction, investor relations teams, and any organization whose reputation shapes the decisions that matter. But the risk reaches much further: retail and consumer brands, financial services firms, and professional services all benefit from being accurately represented when investors, partners, and buyers ask AI about them.

DRIFT is our repeatable five-step model for finding and correcting narrative drift: Detect (establish your AI visibility baseline), Review Sources (understand what AI is synthesizing), Identify Gaps (find where the story has drifted), Fix Alignment (update your narrative and website to correct mischaracterization), and Track Continuously (monitor how AI describes you over time). It's the methodology we use to help companies ensure the story AI tells about them is accurate, current, and aligned with how they actually want to be understood.

Media monitoring tracks what journalists write about you. Narrative intelligence tracks what AI synthesizes about you from all available sources: your website, your disclosures, third-party coverage, industry databases, and your competitors. These can align or diverge significantly. A company might have excellent press coverage but still show up inaccurately in AI answers because AI is pulling from a different set of sources or weighting them differently. Narrative intelligence fills that blind spot.

Yes. We work with companies during quiet periods, earnings cycles, regulatory milestones, and active transactions. Engagements are confidential, and we handle sensitive narrative information accordingly. Many of our engagements happen specifically because a company is preparing for a major milestone and wants to ensure the story AI tells about them is accurate before investors, analysts, or the market starts asking.

A Narrative Drift Scan is your baseline audit. We show you where you show up in AI-generated answers, how clearly your story is being communicated, and where the narrative has drifted from what you're telling the market. The scan identifies specific gaps and gives you clear next steps. Most scans take 1–2 weeks, and we follow up with actionable recommendations you can implement immediately or as part of a longer engagement.