When a shopper asks AI which brand to buy, is yours in the answer?
Your store brands carry your best margin and the least third-party coverage. AI answers are built on third-party coverage. QuestionFuel shows you which brands AI names in the categories you merchandise — and where your own brands are absent.
Your store brands start behind, for a reason you can fix.
National brands accumulate reviews, forum threads, and comparison articles across hundreds of domains. Your brands live almost entirely on one — yours. AI weights outside sources heavily, so when a shopper asks whether your house brand holds up against a national one, the answer is assembled from material you don't control and largely didn't generate.
This isn't a search ranking problem. Your product pages rank fine. It's that the answer a shopper reads before they ever reach a page is built somewhere else.
What AI recommends in your categories, whether you carry it or not.
A category scan shows you the brands AI names when shoppers ask what to buy — across the categories you merchandise. Which of your brands appear. Which competitors' do. Which brands get named consistently that you're underweighting or don't carry at all.
That's an input you don't currently have at a line review, and it's independent of anything a vendor tells you.
When AI answers "where should I buy this," your assortment is the reason you're named.
Shoppers don't only ask which brand. They ask where to get it — and AI answers that too, naming specific retailers. Those answers are assembled from what each retailer is known to carry, what's documented about availability, and what shoppers say about finding things in stock.
That makes assortment a visibility input, not just a margin decision. A category where you carry the brands AI names is a category where you get named as the place to buy them. A category where you don't is one where the answer sends someone to a marketplace instead.
Some retailers are already being named, and linked, while others in the same category are left out entirely. The difference isn't size or assortment — it's what's documented well enough for AI to cite. A category scan shows you both halves: which brands AI recommends, and which retailers it names as the place to get them.
Frequently Asked Questions
See what AI recommends in one of your categories.
Pick a category. We'll run the questions shoppers actually ask, document which brands get named, and show you where your own brands stand. One page, no obligation.